Marketing Manager - Maternity Leave Cover

Campaign Management & Promotional Marketing Strategy

• Work in collaboration with cross-functional teams to develop paid media amplification and content distribution activities that complement organic and earned activities.
• Work alongside each properties management team to develop promotional programs
• Develop a marketing plan to execute the role out of the promotion and how it will be communicated to the consumer.
• Provide and execute marketing initiatives with marketing team to assist with staff recruiting.

Event Planning

• Oversee and manage all aspects of Kids Cancer Care Cocktail Gala 2025. Responsibilities include developing a comprehensive event strategy, managing budgets, securing sponsorships, coordinating with vendors, handling logistics, and overseeing marketing and promotional efforts.
• Plan and execute offsite marketing events/sponsorship throughout the year in cooperation with the restaurants at the lodges.
• Ensure signage has been arranged to properly represent the property that is participating.
• Work with event organizers to ensure the agreed upon sponsorship has been fulfilled.
• Coordinate and market in-property events such as wine dinners, music in the lounge, BLLT event participation etc.

Digital & Content Marketing

• Provide training and guidance to social media and marketing team members on social media implementation best practices and strategies.
• Build and execute social media advertising campaigns on budget and in a timely manner.
• Oversee social media, content and blog calendar with the Marketing & Social Coordinator for all responsible properties and ensure all content is on brand.
• Ensure all property websites are kept up to date with current packages/special promotions.

Marketing Operations & Communications

• Build out communications pertaining to operational programs and guest relations.
• Overseeing upsells within the properties and ensuring quick communications through Revinate.

Reporting & Analytics

• Conduct in-depth analysis of marketing data to identify trends, patterns, and insights.
• Interpret data to provide actionable recommendations for improving marketing strategies and campaign performance.
• Establish and monitor key performance indicators to assess the effectiveness of marketing campaigns.
• Assist in developing reporting and analytics dashboards to better understand web traffic
• Assist in Google Audit and management of GA4.

Print Material

• Work with each property and sales team to ensure that all marketing materials is current and accurate.
• Ensuring that the information in the conference and wedding packages is correct and coordinating updates when necessary.
• Assisting with managing external printing alongside print and marketing coordinator.

Strategy & Planning

• Collaborate with the leadership team to create and implement effective go to market strategies for new and existing products, services or systems.
• Provide strategic marketing guidance and reporting
• Assessing ROAS for programs and plans
• Develop & implement strategic plans with measurable KPIS
• Work alongside Director of Marketing to build out individualized property personas, branding as well as yearly marketing plans.